Apple Inc. announced additional trade-in discounts for new iPhones in China, effective until June 18, 2025. This initiative aims to stimulate demand in a critical market where the company has faced increasing competition.
The enhanced trade-in values for older iPhones are a direct response to declining sales and intense rivalry from local manufacturers. This strategy seeks to make new iPhones more affordable for Chinese consumers.
This sales promotion is crucial for Apple to regain momentum and market share in China, a key region for its global revenue and growth prospects.
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