Apple has postponed the launch of the iPhone Air 2, citing disappointing sales of the original Air model, which captured only 3 % of total iPhone sales in September 2025. The decision came after Foxconn and Luxshare halted production lines for the Air, with Foxconn dismantling most of its units and Luxshare stopping production at the end of October.
The Air 2 had been in early production trials this summer, with a lighter frame, a larger battery, and a second rear camera—an ultrawide lens added to address criticism of the single‑camera design on the original Air. However, the planned vapor‑chamber cooling system is reserved for the iPhone 17 Pro line, not the Air 2, and was mistakenly cited in the original article.
Apple’s move signals a recalibration of its mid‑range strategy. The Air’s thinness and single‑camera configuration failed to resonate with consumers who now favor more robust camera systems and competitive pricing. By pulling the Air 2, Apple can reallocate engineering and manufacturing resources toward its flagship iPhone 17 Pro and Pro Max models, which continue to sell out in key markets.
The delay is expected to modestly impact Apple’s revenue mix for the holiday quarter. While the flagship segment remains strong, the Air’s underperformance has already eroded the company’s mid‑range share, and the absence of a new Air model may widen the gap between premium and budget offerings. Analysts anticipate that the company will focus on sustaining high‑margin sales in the Pro line while exploring alternative mid‑range concepts.
Apple has not set a new launch date for the Air 2, but industry observers project a potential spring 2027 release, possibly alongside the iPhone 18 and iPhone 18e. Until a concrete timeline emerges, the company’s strategy appears to prioritize short‑term profitability over expanding its mid‑range portfolio.
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