Apple is reportedly in discussions with Barclays and Synchrony to potentially replace Goldman Sachs as its credit card partner. This development comes as Goldman Sachs steps back from its consumer finance ambitions.
The search for a new partner for the Apple Card signifies a major shift in Apple's financial services strategy. The new partnership could influence the features, benefits, and reach of the Apple Card.
This move is crucial for maintaining and evolving Apple's consumer finance offerings, which are an integral part of its services ecosystem and customer loyalty programs.
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