Apple TV+ is reportedly incurring losses exceeding $1 billion annually, despite its subscriber base growing to 45 million last year. This information comes from a report by The Information.
The streaming service has previously spent over $5 billion a year on content since its 2019 launch, though that budget has since been trimmed by approximately $500 million. The audience for Apple TV+ remains relatively small, comprising less than 1% of total U.S. streaming viewership.
These financial figures raise questions about the profitability and long-term sustainability of Apple's streaming ambitions, indicating that significant investment is still required to compete in the crowded streaming market.
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