The European Commission, alongside national authorities, has called upon Apple to cease geo-blocking practices on its Apple Media Services. This directive aims to ensure fair competition and consumer access across the EU.
Ending geo-blocking could require Apple to revise its content distribution strategies and licensing agreements within the European Union. This may impact how users access digital content and services.
This regulatory pressure underscores the EU's commitment to creating a unified digital market and could lead to significant operational adjustments for Apple's media offerings in the region.
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