Ascend Wellness Holdings, Inc. announced the launch of its fully reimagined eCommerce platform on July 17, 2025. This new ecosystem includes a revamped four-tiered loyalty program called the Ascenders Club.
The Ascenders Club is designed to enhance the customer experience with personalized perks, improved point accrual, and unified redemption across all retail channels. It is powered by full-stack Dutchie integration and a new Ascend Dispensary App, which allows for browsing, reward tracking, and payments via Ascend Pay.
CEO Sam Brill stated that this launch represents a complete transformation of the company's customer experience, combining a sleek new app, real-time reward tracking, and meaningful perks. This initiative is considered a critical step forward for cannabis retail, aiming to drive customer engagement and sales.
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