ABB is launching three new families of factory robots specifically designed for the Chinese market. This strategic expansion targets mid-sized customers, aiming to benefit from rising demand for automation in the region.
Sales in China's mid-market robotics segment, which involves less complex tasks like pick-and-place operations, packaging, or basic inspection, are projected to grow at 8% per year over the next three years by value. This growth rate is significantly faster than the global industry's recent performance.
The increased automation in China's mid-market is driven by factors such as labor shortages and the increasing ease of operating robotic technology. ABB's localized approach, with robots designed, manufactured, and sold locally, addresses the specific needs and cost structures of this segment.
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