American Eagle announced on August 27, 2025, a new collaboration with NFL star Travis Kelce, introducing the "AE x Tru Kolors by Travis Kelce" collection. This partnership aims to blend Kelce’s sportswear aesthetic with American Eagle’s appeal to its Gen Z customer base.
The announcement came strategically a day after Kelce's engagement to pop icon Taylor Swift, generating significant media and public attention. This timing is expected to amplify the campaign's reach and impact, leveraging the couple's high-profile status.
This collaboration follows American Eagle's recent successful, albeit controversial, campaign with Sydney Sweeney, indicating a continued strategy of utilizing celebrity partnerships to drive customer engagement and sales. The company is betting on these high-profile figures to cut through market noise and attract new customers.
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