Shares of American Eagle Outfitters surged more than 23% on August 4, 2025, after President Donald Trump publicly complimented the retailer's marketing campaign featuring actress Sydney Sweeney. Trump posted on Truth Social, stating, "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!"
This high-profile endorsement followed an initial positive market reaction to the campaign's launch, which had subsequently faced some criticism. The company had previously issued a statement clarifying that the campaign's slogan "is and always was about the jeans."
The President's comments significantly amplified the campaign's visibility, contributing to Google trend data showing search interest for American Eagle at its highest level in over 20 years. This event marked the company's biggest daily gain since August 2000, drawing considerable attention to the brand.
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