Alkami Technology, Inc. announced its partnership with Indianapolis-based Financial Center First Credit Union to transform its digital banking experience. A key aspect of this collaboration is Financial Center's ability to enhance its dual-branded strategy, serving both its primary membership and Ball State Financial, a co-branded entity.
By leveraging Alkami's Digital Banking Platform, Financial Center can now deliver distinct branding and personalized experiences to different member segments, an opportunity not previously available. The platform will provide retail and business members with a user-friendly, scalable, and feature-rich digital banking experience.
The integration of Alkami's Data & Marketing Solutions will enable the credit union to streamline individual offers through audience building based on transaction behavior and purchase intent. This partnership reinforces Alkami's role in providing tools that differentiate financial institutions in the marketplace and support long-term growth.
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