Amaze Holdings and Dubit.io have entered into a partnership to launch 3D storefronts that allow creators and brands to sell merchandise directly inside immersive gaming environments.
The collaboration combines Amaze’s adaptive AI engine, Amaze Moments, with Dubit’s expertise in building experiences for platforms such as Roblox and Fortnite. Dubit will manage the integration of its partner game network, design merchandise alongside Amaze’s Digital Fits team, and optimize storefronts to increase player engagement and sales.
The first Amaze‑connected storefronts are slated to launch in select Dubit partner games in the coming months, with additional rollouts planned through 2026. Dubit will oversee every aspect of the experience, enabling developers and creators to focus on building worlds while Amaze supplies the commerce infrastructure.
Amaze’s financial performance in the first quarter of 2025 showed a loss per share of $2.95, up from $1.79 in the same period a year earlier, and revenue has been declining. The partnership is a strategic shift intended to diversify revenue streams and leverage Amaze’s AI and e‑commerce capabilities in a high‑growth market.
The creator economy is projected to reach $480 billion by 2027, and platforms like Roblox and Fortnite have paid out billions to creators in recent years. By embedding commerce directly into popular gaming platforms, Amaze aims to deepen fan engagement, increase repeat purchases, and generate new revenue streams that complement its existing e‑commerce and subscription businesses.
This partnership marks a significant operational milestone for Amaze, positioning the company to capture a growing share of the creator economy and to expand its commerce footprint into the rapidly expanding metaverse market.
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