Aon plc and the National Center for the Middle Market (NCMM) released a new study, 'Driving Growth: The Role of People, Risk, and Technology in Middle Market Success,' on October 9, 2024. The study surveyed 400 financial decision makers across the U.S. and Canada, identifying workforce dynamics and technology advancements as top growth drivers for middle market businesses. Don Ortegel, executive vice president, North America at Aon, stated that successful middle market businesses are focused on investing in their people and leveraging artificial intelligence.
The research found that high-growth businesses, defined by 20 percent or higher annual revenue increases, consider their workforce a vital differentiator. Technology plays a pivotal role, but the study also revealed a gap in cybersecurity preparedness among middle market firms. Aon is committed to expanding its presence in this fast-growing segment, which was a key driver behind its acquisition of NFP earlier in the year.
The study provides valuable benchmarking data to help businesses balance innovation with risk management. Aon aims to offer middle market businesses the necessary insights and expertise to grow while mitigating increasing risks. This collaboration underscores Aon's strategic investment in understanding and serving the middle market.
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