American Rebel Holdings announced that its 16‑ounce American Rebel Light Beer cans will be available in two Kroger stores in Tennessee, beginning with the grand opening of Kroger Store #580 in Clarksville on November 5, 2025. The rollout will continue with the reopening of Kroger Store #502 in downtown Nashville on November 12, 2025, positioning the brand in high‑traffic, patriotic markets just before Veterans Day.
The 16‑ounce cans feature the company’s premium domestic light lager, offering approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol by volume per 12‑ounce serving. By entering the Kroger network, American Rebel gains access to a nationwide retail platform that serves millions of shoppers each week, potentially accelerating sales growth and increasing brand exposure beyond its existing distribution partners.
This launch aligns with the company’s strategic pivot toward the beverage industry, aiming to offset declining performance in its legacy safe and personal security segment. The Kroger partnership not only expands distribution but also reinforces the brand’s patriotic positioning, targeting consumers who celebrate American values during the holiday season. The move is expected to generate additional revenue streams and support the company’s long‑term financial resilience.
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