American Rebel Holdings announced a new distribution partnership with Wilson McGinley, a Pittsburgh‑based beverage distributor, to launch American Rebel Light Beer in western Pennsylvania on Monday, November 17, 2025.
Wilson McGinley operates a 192,000‑square‑foot temperature‑controlled facility and represents more than 150 brands across nine western Pennsylvania counties, serving a population of roughly 2.4 million residents. The partnership gives American Rebel Light Beer a robust platform for rapid market penetration in a state that has historically embraced patriotic and locally produced products.
The beer was first introduced in April 2024 and has since expanded into 16 states. Pennsylvania is a key target for the company’s national rollout, and the launch aligns with American Rebel’s broader strategy to diversify revenue away from its legacy safe and personal‑security business, which accounted for 95.1 % of revenue in Q3 2025.
Financially, American Rebel reported Q1 2025 revenue of $2.51 million, down 38 % from $4.04 million in Q1 2024, and a gross margin of 12 % versus 21 % in the prior year. The company’s safe business remains the dominant revenue driver, but the beer segment is expected to grow and help offset the declining legacy business. No earnings or guidance figures are available for the beer launch itself, but the expansion is viewed as a strategic step toward revenue diversification.
Todd Porter, President of American Rebel Beverage, said, “Pennsylvania is where the American story began, and we’re honored to bring American Rebel Light Beer to a region that lives and breathes patriotism.” Ryan Wilson, President of Wilson McGinley, added, “The entire Wilson McGinley team is anxiously awaiting the arrival of American Rebel Light Beer. We can’t wait for that first truck to hit our dock so we can make this great beer available to everyone in western Pennsylvania.” Andy Ross, CEO of American Rebel Holdings, noted that the company’s brand‑centric strategy is central to its efforts to create a household name synonymous with American values and rugged spirit.
The partnership provides access to a 2.4 million‑person market and positions American Rebel Light Beer for potential revenue growth, but the company still faces significant financial headwinds. The safe and personal‑security segment remains the primary revenue source, and the beer business is still in its early stages of scaling. No market reaction data are available for this announcement.
The launch marks a milestone in American Rebel’s expansion strategy, but the company must navigate ongoing financial challenges while building momentum in the competitive light‑beer market.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.