The Arena Group announced on December 30, 2024, the relaunch of Autoblog, a leading automotive website acquired earlier in the year. The updated site provides deep dives for enthusiasts, practical advice for car buyers, and business insights for industry insiders.
Since its acquisition by The Arena Group, Autoblog has experienced a significant surge in traffic, with a more than 120% increase in users and page views between September and November 2024. Kyle Edward, a veteran automotive journalist, has been appointed as Senior Editor.
The company plans to further enhance Autoblog in 2025 with expanded video content and a relaunch of its YouTube channel. The audience, primarily based in North America, also shows strong interest in finance, real estate, and technology, making it a valuable outlet for advertisers.
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