ARKO Corp. announced the opening of its first food-focused remodeled store in Ashland, Virginia, located at 10030 Sliding Hill Rd, marking a significant strategic move. This location also debuts 'fas craves,' ARKO’s innovative new food brand, which is slated to be a key feature in future store remodels across its nationwide network.
This flagship store is the first of eight initial pilot sites, comprising six remodels and two new-to-industry builds, all focused on delivering an enhanced food and beverage menu. The 'fas craves' concept offers a variety of hot and cold grab-n-go items, roller grill options, bakery products, and expanded dispensed beverages, including crispy chicken biscuits, jumbo chicken wings, and nitro cold brew.
The remodeled store is designed to attract new customers with a modern layout, digital menu boards, and a contemporary interior, aiming to create an elevated shopping experience. This investment in foodservice is part of ARKO's broader transformation plan to strengthen its value proposition and drive traffic by focusing on high-contribution categories.
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