Amer Sports announced on October 9, 2024, that its Greater China revenue growth exceeded 60% year-over-year during the seven-day Golden Week period, which concluded on October 7, 2024. This strong performance was observed across its brand portfolio, with accelerating store sales for Salomon, Wilson, and Arc'teryx.
The company continues to identify an outsized growth opportunity within China, particularly in the outdoor segment. This segment has shown resilience despite broader economic conditions, attracting younger, female, and luxury consumers to Amer Sports' premium brands.
This robust regional growth underscores the effectiveness of Amer Sports' strategic focus on expanding its presence in high-potential markets. The strong sales during a critical holiday period indicate solid consumer demand for its products in Greater China.
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