Asana, Inc. announced the appointment of Marc Boroditsky to its Board of Directors. Boroditsky brings decades of experience in scaling go-to-market strategies and revenue operations for high-growth SaaS companies, including Twilio and Cloudflare.
During his tenure as President of Revenue at Cloudflare, Boroditsky transformed the company's go-to-market approach and implemented metrics-driven processes that delivered record-setting enterprise sales results. At Twilio, he reimagined the go-to-market strategy, leading to a tenfold increase in revenue and customer growth.
CEO Dustin Moskovitz stated that Boroditsky's extensive experience in both enterprise sales and self-service businesses will be invaluable as Asana aims to become the definitive platform for human + AI coordination. This appointment is expected to strengthen Asana's board with expertise crucial for its next stage of growth.
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