Asana, Inc. today unveiled Asana AI Studio, a new no-code builder designed to empower teams to create and deploy AI agents directly within their existing workflows. This new offering allows program managers to embed AI agents into workflows without requiring coding expertise, leveraging the context provided by Asana's Work Graph data model.
AI Studio is Asana's first product to feature consumption-based pricing, which includes a recurring platform fee and an initial allocation of credits for variable usage. This model aims to decouple revenue potential from traditional seat-based licensing, with the company expecting revenue from AI Studio to potentially exceed seat-based license revenue for some customers.
The company believes AI Studio has the potential to significantly expand its addressable market and eventually eclipse the revenue scale of its seat-based licenses over time. Early access customers have already demonstrated meaningful productivity gains, with examples including a global media company reducing manual work in creative request intake by 60%.
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