Ashland Inc. showcased new environmentally sustainable additives for coatings and specialty markets at The European Coatings Show in Nuremberg, Germany. The company featured Easy Wet 435, a new low VOC substrate wetting agent under its Super Wetters technology platform, designed for challenging applications. Also introduced was pHlex Zero, a pH neutralizer that reduces odor during manufacturing and maintains low VOC emissions in waterborne paints and coatings.
The company expanded its rheology modifiers offering with Aquaflow ECO, a sustainable alternative to liquid synthetic rheology modifiers. This product is biocide-free, solvent-free, and comes in solid flakes, providing consistent viscosity control and performance. These innovations demonstrate Ashland's commitment to meeting customer needs for optimal performance while supporting sustainability.
Dago Caceres, Senior Vice President and General Manager of Specialty Additives, emphasized that these developments empower formulators to create differentiated products and drive organic growth. The new offerings align with evolving industry trends towards more sustainable and high-performance solutions.
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