Alpha Edge Media, Inc., a wholly owned subsidiary of Aether Holdings, Inc. (NASDAQ: ATHR), announced on September 25, 2025 that it has acquired WhaleTales, an online cryptocurrency‑focused newsletter published on the beehiiv platform. The deal was completed in an all‑cash transaction for a relatively small consideration, and Alpha Edge Media now owns all operational assets, intellectual property, and the subscriber base of WhaleTales.
WhaleTales delivers a weekly digest of curated crypto news, regulatory updates, market analysis, and institutional adoption trends to a highly engaged audience of more than 40,000 investors. The newsletter covers Bitcoin, Ethereum, and emerging altcoins, and provides deep dives into regulatory developments, policy shifts, and whale activity. By adding WhaleTales, Alpha Edge Media strengthens its presence in the digital‑asset space, complementing its earlier acquisition of AltcoinInvesting.co and reinforcing Aether’s strategy to build a multi‑asset, multi‑vertical financial media platform.
The acquisition expands Aether Holdings’ digital‑asset vertical and provides a new revenue stream through subscription and advertising opportunities. It also enhances the company’s ability to offer integrated insights across equities and crypto markets, positioning ATHR to capture a broader segment of self‑directed investors seeking actionable, data‑driven analysis. The move aligns with Aether’s broader goal of scaling its media ecosystem and monetizing high‑quality, niche newsletters in the rapidly growing cryptocurrency market.
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