AXIL Brands, Inc. announced its strategic focus on expanding its offline retail presence and penetrating international markets as part of its 18-month marketing initiatives. The company aims for a balanced revenue mix by the end of 2026. This target includes 30% from retail, 30% from online sales, and 30% from international markets.
In the U.S., AXIL is actively expanding key partnerships with major retailers and distributors to bolster its offline presence. Internationally, the company has secured strategic distribution agreements in major hubs across the European Union. Early-stage negotiations are also underway in Asia-Pacific markets.
AXIL also stated it is exploring options for its legacy hair care and skin care subsidiary. This indicates a potential strategic review or divestiture to maintain focus and maximize shareholder value.
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