American Express and Formula 1® announced a new multi-year global sponsorship on October 23, 2024, expanding their existing partnership beyond the Americas region. This agreement designates American Express as an Official Partner across the entire F1 calendar, covering Australia, Asia, Europe, the Americas, and the Middle East.
This expanded deal signifies a substantial investment in global marketing and brand visibility for American Express. The partnership aims to enhance fan experiences at select F1 Grands Prix throughout the year, leveraging the sport's extensive international reach.
The multi-year sponsorship is expected to connect American Express with a diverse global audience, reinforcing its premium lifestyle brand image. This strategic alliance is designed to drive customer engagement and reinforce the value proposition for its card members through unique experiences.
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