Executive Summary / Key Takeaways

• A2Z Cust2Mate (NASDAQ:AZ) is at the forefront of retail technology, leveraging its innovative smart cart solutions and an expanding retail media platform to redefine the in-store shopping experience.
• The company recently completed an oversubscribed $45 million equity financing round, significantly strengthening its financial position to accelerate the mass manufacturing and global deployment of its Cust2Mate smart carts, building on $80 million in global orders.
• Its proprietary Cust2Mate system, featuring AI-driven anti-theft and personalized advertising, offers distinct advantages such as streamlined checkout, enhanced shopper engagement, and new revenue opportunities for retailers.
• Strategic moves, including the appointment of a Chief Sales Officer and landmark retail media agreements with major brands like Toys "R" Us Israel, highlight a clear strategy for global expansion and the monetization of its advanced data capabilities.
• Despite current operational losses reflecting substantial growth investments, A2Z Cust2Mate's robust liquidity, minimal debt, and a rapidly expanding market for retail media and smart shopping technology present a compelling long-term investment thesis.

The Retail Revolution and A2Z Cust2Mate's Strategic Ascent

The retail landscape is undergoing a profound transformation, driven by evolving consumer expectations and the imperative for retailers to enhance efficiency and engagement. Traditional grocery shopping experiences often lead to frustration, with a recent consumer survey revealing that 61% of shoppers are ready to embrace smart shopping cart technology to address pain points like checkout delays, budget tracking, and missed savings opportunities. This burgeoning demand for technological solutions coincides with the rapid emergence of retail media, a segment of global digital advertising projected to reach $170 billion by 2025 and account for over 15% of total digital ad spend by 2027. A2Z Cust2Mate Solutions Corp., which rebranded from A2Z Smart Technologies Corp. in August 2024, is strategically positioned at the nexus of these trends.

The company's core business revolves around the development and commercialization of retail smart cart solutions for grocery stores and supermarkets globally. While A2Z Cust2Mate also operates in Precision Metal Parts and Advanced Engineering, its strategic focus has increasingly sharpened on its Smart Carts segment. A notable business purchase in 2022, as reflected in its cash flow statement, likely contributed to the expansion or diversification of its capabilities, laying groundwork for its current trajectory. The company's overarching strategy is clear: accelerate global expansion, enhance its retail media and data capabilities, and monetize these innovations.

Technological Edge: The Cust2Mate Smart Cart System

A2Z Cust2Mate's foundational strength lies in its proprietary Cust2Mate system, a technological differentiator designed to revolutionize the in-store shopping experience. The system incorporates a smart cart that automatically calculates the value of customer purchases, enabling in-cart scanning and payment to bypass traditional checkout lines. This core functionality directly addresses consumer frustrations with checkout delays, offering a tangible benefit of speed and convenience.

The latest iteration, the Cust2Mate 3.0 smart cart, integrates advanced features that underscore its technological lead. It boasts a detachable control panel and sophisticated anti-theft technology, which includes computer vision, RFID, and AI anomaly behavior detection. These features provide a robust security layer while enhancing operational efficiency for retailers. Furthermore, the Cust2Mate 3.0 is engineered for ease of mass production and reduced installation and maintenance costs. Its design also achieves a considerable reduction in weight, significantly enhancing maneuverability and space efficiency within retail environments.

Beyond hardware, the smart cart's software delivers personalized, context-driven, real-time product recommendations, promotions, and advertisements throughout the shopper's in-store journey. This is achieved by leveraging behavioral data and on-cart screens, transforming the shopping cart into a dynamic retail media platform. A2Z Cust2Mate plans to further invest in research and development to introduce new features and functionalities, aiming to personalize the shopping experience and drive customer engagement. The company also intends to strengthen its data analytics capabilities by harnessing big data, artificial intelligence, and machine learning to provide retailers with deeper insights into customer behavior and preferences. For investors, this technological differentiation translates into a strong competitive moat, the potential for higher average selling prices, lower operational costs for retailers, and ultimately, better margins for A2Z Cust2Mate as it scales its solutions globally.

Competitive Landscape: Carving a Niche in a Dynamic Market

A2Z Cust2Mate operates as a niche player within a competitive landscape, distinguishing itself through integrated, multi-sector solutions. While it may hold a smaller relative position compared to larger rivals, its agility in innovation is a key asset. In the energy-related markets, where A2Z offers specialized power packs and containment systems, it faces competition from giants like NextEra Energy (NEE). NextEra, with its focus on large-scale renewable energy and utility services, demonstrates consistent profitability and strong cash flow from diversified revenue streams. A2Z, however, emphasizes specialized, compact solutions for military and civilian applications, potentially offering greater efficiency in niche environments and faster innovation cycles for defense-oriented energy products. NextEra's pursuit of AI strategies could improve its efficiency, a trend A2Z must match to remain competitive.

In the defense and unmanned systems sector, A2Z's military/security offerings compete with established contractors such as Lockheed Martin (LMT). Lockheed Martin benefits from long-term government contracts, stable revenue, and strong profitability. A2Z's strategy, however, emphasizes versatility across military and civilian sectors, potentially allowing for more cost-effective or specialized solutions for smaller-scale operations and faster deployment for niche uses. While Lockheed Martin's scale likely results in better margins and return on invested capital, A2Z's ability to adapt dual-use technologies could be a differentiator.

Within retail automation, A2Z Cust2Mate directly competes with companies like Zebra Technologies (ZBRA), which specializes in enterprise asset intelligence and data-driven automation. Zebra has an established brand and improving profitability from recurring services. A2Z's unique value proposition lies in its integrated systems that combine automation with security features, applying defense-derived reliability to retail. While Zebra may lead in market positioning due to its focus on enterprise-scale deployments, A2Z aims to excel in product performance for integrated environments. Indirect competitors, including software-based automation providers, could also impact A2Z by offering cheaper entry options for retailers, potentially eroding market share.

A2Z's competitive advantages, or moats, include its proprietary technology in smart carts and fuel tank intelligent containment systems, which offer enhanced safety and efficiency benefits. These technologies can lead to superior margins through stronger customer loyalty and faster innovation cycles. Its access to governmental agencies also provides unique distribution channels that can enhance capital efficiency. However, A2Z's smaller scale presents vulnerabilities, potentially leading to higher customer acquisition costs and lower margins compared to its larger rivals. Dependencies on supply chains for complex electronics could also result in longer production times, affecting market share. High barriers to entry, such as regulatory approvals for defense technology and significant R&D requirements, generally favor established players but also help A2Z defend its specialized market positions.

Financial Performance and Recent Capital Infusion

A2Z Cust2Mate's financial trajectory reflects a company in a significant growth phase, prioritizing investment over immediate profitability. The company recently completed an oversubscribed $45 million equity financing round at $8.00 per share, anchored by prominent financial institutions including Wellington Management. This substantial capital infusion follows the company securing $80 million in global orders, notably $55 million from Yochananof, Israel's premier supermarket chain, and an additional $25 million from a major Central American retailer. The net proceeds from the offering are estimated to be approximately $41.2 million, after deducting underwriting discounts and estimated offering expenses. These funds are earmarked for continued development and expansion, including financing the mass manufacturing and deployment of smart carts, marketing and sales, expanding retail media and data capabilities, and for working capital purposes. This strategic capital raise has positioned the company as "fully funded to accelerate global expansion."

Looking at the company's historical financial performance, total revenue has fluctuated, reaching $7.17 million in 2024, down from $11.38 million in 2023, but up from $2.69 million in 2021. The trailing twelve-month (TTM) revenue stands at $7.49 million. This variability underscores the early-stage nature of its smart cart deployments and the lumpy revenue recognition associated with large orders. Profitability metrics reflect the company's investment phase; A2Z Cust2Mate reported a gross profit of $1.99 million in 2024, with a TTM gross profit margin of 32.17%. However, operating income was -$12.89 million in 2024, and net income was -$17.00 million, with a TTM net income of -$31.94 million. These negative figures are indicative of significant investments in research and development, sales and marketing, and operational scaling.

Cash flow generation also reflects this growth-oriented strategy, with operating cash flow at -$11.71 million and free cash flow at -$11.85 million in 2024. The company's balance sheet, however, shows a healthy liquidity position, particularly after the recent offering. As of 2024, total assets were $18.88 million, with cash and cash equivalents at $13.53 million, which will be significantly augmented by the recent capital raise. Total debt was $1.39 million in 2024, resulting in a low TTM debt-to-equity ratio of 0.07, indicating minimal leverage. The TTM current ratio of 3.29 and quick ratio of 3.03 suggest strong short-term liquidity, providing a solid foundation for its ambitious expansion plans. The diluted average shares outstanding were 21.37 million in 2024, increasing to 41.83 million on a TTM basis, reflecting the recent equity issuance.

Strategic Initiatives and Outlook

A2Z Cust2Mate's strategic roadmap is centered on aggressive global expansion and the monetization of its smart cart ecosystem. A key move in this direction was the appointment of Fraser Neil as Chief Sales Officer in September 2025, tasked with building and leading a global sales organization with dedicated executives in North America, Europe, and Israel. This signals a concerted effort to scale deployments and penetrate new markets.

A pivotal aspect of the company's future growth lies in its retail media capabilities. A2Z Cust2Mate recently signed a landmark advertising agreement with Toys "R" Us Israel and The Red Pirate, two leading toy retail chains. This multi-year agreement guarantees Cust2Mate a minimum revenue of $1.2 million starting January 2026 over the initial term, establishing a foundation for recurring, performance-driven income streams. These campaigns will run across up to 5,000 smart carts deployed within Yochananof, delivering dynamic image, animation, and video advertisements with QR codes and shoppable links. Crucially, A2Z Cust2Mate has secured the rights to monetize all retail media, data, and other digital assets and services generated by its smart carts within Yochananof. CEO Gadi Graus emphasized that this initiative "transforms smart carts into media assets, creating new growth channels for retailers and brands, reshaping retail engagements." The company's outlook is further supported by the strong consumer interest in smart cart technology, validating its market approach.

Risks and Challenges

Despite its promising trajectory, A2Z Cust2Mate faces several pertinent risks and challenges that investors should consider. The successful execution of its mass manufacturing and global deployment strategy for smart carts carries inherent operational complexities and requires efficient supply chain management. The company operates in highly competitive markets, facing established players in both retail technology and defense, which could exert pressure on pricing and market share. The rapid pace of technological innovation necessitates continuous and significant R&D investment to maintain its competitive edge and avoid technological obsolescence.

Customer adoption rates for new smart cart technology are another critical factor, as widespread acceptance by retailers is essential for scaling. Furthermore, A2Z Cust2Mate's current negative net income and cash flow indicate that it is a growth-stage company, and demonstrating a clear path to sustained profitability remains a key challenge. While the recent equity raise has bolstered its liquidity, future capital raises might be necessary to fuel continued aggressive growth and expansion.

Conclusion

A2Z Cust2Mate Solutions Corp. is strategically positioned to capitalize on the evolving retail landscape, driven by its innovative Cust2Mate smart cart technology and a compelling vision for retail media monetization. The recent oversubscribed $45 million equity financing, coupled with substantial global orders, provides the necessary capital to accelerate its ambitious growth plans, particularly in mass manufacturing and global deployment. The company's proprietary technology, featuring AI-driven anti-theft and personalized advertising capabilities, offers a distinct competitive advantage, promising enhanced shopper experiences and new revenue streams for retailers.

While A2Z Cust2Mate operates in competitive sectors against larger, more established players, its agility in innovation and focused niche strategy, particularly in integrated multi-sector solutions, allows it to carve out a unique market position. The strategic appointment of a Chief Sales Officer and landmark retail media deals underscore a clear, actionable path toward global expansion and the monetization of its data assets. Despite the current financial performance reflecting a growth-intensive investment phase, the company's strong liquidity and low debt provide a solid foundation. For discerning investors, A2Z Cust2Mate represents a compelling long-term opportunity, betting on technological leadership and strategic execution to unlock significant value in the rapidly transforming retail and retail media markets.