BARK announced the release of 'Pet Crocs,' a new product created in collaboration with Crocs (NASDAQ: CROX). These limited-edition matching dog and human shoes are designed to celebrate the bond between dogs and their owners. The collaboration brings a highly anticipated product to market after years of customer requests.
Pet Crocs are available in three sizes for dogs weighing 15-80 lbs and are made from breathable EVA foam with an adjustable strap and grippy tread. They come in glow-in-the-dark marbled Green Slime and Pink Dragon Fruit colorways. Dog parents can also purchase exclusive dog breed-themed Jibbitz charms for their human Crocs.
New and current subscribers of BarkBox and Super Chewer can add Pet Crocs to their next box, or receive them as a welcome gift with a 6- or 12-month subscription. The shoes are also available for purchase on Crocs.com and in select Crocs retail stores for a limited time. This multi-channel distribution strategy aims to maximize reach and engagement for both brands.
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