BARK announced the return of its highly anticipated dog toy collaboration with Dunkin’ and the Dunkin’ Joy in Childhood Foundation, celebrating National Dog Day. This marks the sixth consecutive year of the partnership, which has proven to be a significant charitable initiative. The collaboration brings back beloved dog toys inspired by Dunkin’ products.
Since its inception in 2020, the BARK x Dunkin’ Joy partnership has successfully raised over $12.5 million for the charitable foundation. These funds are dedicated to supporting children battling hunger and illness. The continued success of this initiative underscores BARK's commitment to social responsibility and community engagement.
The renewal of this collaboration not only provides popular themed products for dog parents but also reinforces BARK's brand image through its philanthropic efforts. Such partnerships demonstrate BARK's ability to engage with major brands for mutually beneficial initiatives that extend beyond product sales, contributing to positive public perception and customer loyalty.
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