BARK announced the launch of its flagship subscription product, BarkBox, in retail for the first time, partnering with Target for the holiday season. A Rudolph the Red-Nosed Reindeer-themed BarkBox became available online at target.com on November 8, 2024. The product will also be available in Target stores nationwide starting December 1, 2024, while supplies last.
The Rudolph-themed BarkBox features plush dog toy versions of characters like Rudolph, Bumble, and Kris Kringle, along with holiday-themed treats. The box is offered in three sizes to accommodate small, medium, and large dogs. This retail expansion allows BARK to reach a new segment of customers who may not typically engage with subscription services directly.
To celebrate the launch, BARK collaborated with shelters and rescue groups to spotlight adoptable 'misfit' dogs in its marketing materials. This initiative aims to help these dogs find homes while promoting the new retail offering. The move into Target stores represents a significant step in BARK's strategy to diversify its distribution channels and enhance brand visibility.
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