BARK, Inc. announced the successful migration of its extensive subscriber base to Ordergroove, an enterprise subscription platform, and Shopify for its eCommerce engine. This strategic move unifies BARK’s customer experience and recurring revenue onto a single, scalable technology stack. The migration covers 13 million direct-to-consumer orders in fiscal year 2025 and hundreds of millions in recurring revenue.
This technological upgrade is designed to reduce operational costs and complexity, while unlocking new, innovative subscriber experiences across BarkBox, Super Chewer, and BARK Bright. Previously, BARK managed two separate subscription platforms, which required significant engineering resources and limited growth initiatives. The new foundation allows for faster testing and iteration, optimizing marketing spend and improving customer acquisition efficiency.
The new infrastructure empowers BARK to create more tailored subscriber experiences, including flexible delivery models like Subscribe & Save, curated memberships, and bundles. It also enables advanced promotions, personalized upsells and cross-sells, and optimized SKU performance to maximize customer lifetime value. This migration is a critical step in BARK's strategy to drive sustainable growth and enhance customer engagement.
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