BARK, Inc. announced the promotion of Michael Black to President, Core Business, a strategic move to enhance leadership and operational focus. In his new role, Black will oversee the company’s core direct-to-consumer and commerce segments. This appointment aims to expand BARK’s market reach and strengthen its connection with dog families.
Matt Meeker, Co-Founder and Chief Executive Officer, will continue to focus on BARK’s long-term strategic vision, including the expansion of its services business and other future growth initiatives. This division of responsibilities allows for specialized leadership in both core operations and strategic development. Black joined BARK in 2024 as Chief Revenue Officer.
As Chief Revenue Officer, Michael Black played a central role in sharpening BARK’s go-to-market strategy and strengthening retail partnerships. His efforts contributed to a 27% year-over-year growth in the Commerce segment during fiscal 2025. With over two decades of leadership experience in the pet industry, Black is positioned to drive continued growth and operational discipline in BARK's core business.
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