BARK announced the return of its 'Season’s Sweetings Advent Calendar' for dogs, now available exclusively at Costco stores and on costco.com. This holiday offering features eight holiday-themed BARK toys and 16 treats, designed by BARK’s in-house team. The calendar is available while supplies last, building on its previous success.
Last year, the advent calendar debuted online and in select Costco stores, experiencing constant restocks and sell-outs due to high demand. This year, BARK is launching the calendar in more Costco stores across the country to ensure broader availability for dogs and their families. This expansion aims to capitalize on proven consumer interest.
Michael Black, Chief Revenue Officer and General Manager, Consumables at BARK, stated that loyal Costco shoppers and their social media community helped drive buzz around the initial launch. The increased distribution through Costco supports BARK's strategy to expand its Commerce segment and reach more dog parents through key retail partnerships.
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