On July 23, 2025, Couchbase released findings from its eighth global IT leaders survey, which included 800 senior IT decision-makers. The study revealed that businesses failing to effectively use AI could lose an average of 8.6% of their revenue per month, equating to almost $87 million annually per company.
The survey indicated that 21% of enterprises admit to having 'zero' or 'insufficient' control over AI use, leading to increased risk. Furthermore, 64% are concerned about not adopting AI quickly enough due to 'decision paralysis'.
Investment in AI technologies, including generative AI and agentic AI, is projected to surge by 51% in 2025-2026, accounting for over half of all digital modernization spend. This highlights the critical importance of AI for enterprise success and the market opportunity for Couchbase's AI-ready data platform.
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