Build-A-Bear Workshop, Inc. announced the appointment of Kim Utlaut as Senior Vice President and Chief Brand Officer, effective October 29, 2024. Ms. Utlaut brings over two decades of brand marketing expertise, having most recently served as a General Manager for Franchise Leadership at The Coca-Cola Company.
In her new role, Ms. Utlaut will be responsible for leading the continued evolution of Build-A-Bear's brand and communications strategy. Her focus will be on strengthening and elevating the company's relationship with its diverse consumer base across multiple revenue streams and product offerings worldwide.
Ms. Utlaut will report directly to Chief Operations Officer Chris Hurt. Her appointment is expected to provide valuable insights as Build-A-Bear aims to continue building momentum for the brand, leveraging her background in developing strategic partnerships and innovative marketing strategies.
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