VITURE has made its XR glasses available in 200 Best Buy stores nationwide, marking the first time consumers can try full‑display extended‑reality eyewear in a major electronics retailer.
The rollout began on October 27, 2025, and includes the VITURE Luma Pro priced at $499 and the Pro Mobile Dock at $159, along with accessories such as the Pro Neckband and a gaming controller.
In‑store demos allow shoppers to experience 2D and 3D viewing, gaming on Nintendo Switch, Switch 2, PlayStation, Xbox, and Steam Deck, and productivity applications.
The partnership expands Best Buy’s product assortment into the growing XR market and provides a new channel for VITURE to reach tech‑savvy consumers.
VITURE has claimed over 50% market share in the U.S. XR glasses category since Q4 2024 and has already sold through other retailers such as Micro Center, B&H Photo Video, and Costco Canada, as well as online at BestBuy.com.
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