Belden Inc. revealed a new corporate brand identity, 'Connect to What's Possible,' which underscores the company's transformation into a comprehensive network and data infrastructure solutions provider. This rebranding effort includes new messaging, an updated logo, visual identity, and a redesigned website. The initiative reflects Belden's commitment to offering complete connection solutions that simplify complex network architectures and address critical operational challenges.
The company's purpose, established over 120 years ago, remains making connections, and this rebrand highlights its evolution to unlock greater value for customers. The new platform emphasizes enabling a reliable and secure flow of information across disparate systems and networks, which is vital in a world increasingly dependent on data. This strategic shift aims to position Belden as a leader in IT/OT convergence and industrial Ethernet.
The development of the new brand platform involved extensive input from nearly 500 participants globally, including employees, partners, and customers. This collaborative approach aimed to define Belden's modern purpose and vision, aligning its brand with its strategic pivot towards integrated hardware and software solutions.
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