Bread Financial Holdings, Inc. (NYSE: BFH) announced on October 23, 2025, a new long‑term agreement with furniture retailer Raymour & Flanigan to launch a private‑label credit program. The partnership will provide qualified customers with flexible financing options that integrate directly into Raymour & Flanigan’s online and in‑store platforms.
Under the agreement, Bread Financial will collaborate with Raymour & Flanigan to leverage data‑driven insights that continuously enhance the customer experience across channels. The program is set to launch late this year, expanding Bread’s presence in the home‑furnishing market and adding a new revenue stream from private‑label credit card and pay‑over‑time products.
The deal represents a significant customer win for Bread, adding a high‑volume retailer to its portfolio of over 100 brand partners and reinforcing the company’s strategy to grow its private‑label and co‑brand card business. The partnership is expected to drive incremental revenue and deepen Bread’s footprint in the consumer‑finance space.
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