Bakkt announced today that it has completed the sale of its Loyalty business to Project Labrador Holdco, LLC, a wholly owned subsidiary of Roman DBDR Technology Advisors, Inc. The transaction marks the final step in Bakkt’s strategic shift toward a pure‑play digital asset infrastructure platform.
Under the terms of the deal, Bakkt will report the Loyalty business as discontinued operations beginning in the third quarter of 2025. The divestiture is expected to reduce operating expenses by approximately $3.8 million annually and free up about $3 million in regulatory capital, thereby strengthening the company’s balance sheet.
Company leadership said the sale streamlines operations, lowers costs, and sharpens focus on its core pillars—Bitcoin, tokenization, stablecoin payments, and AI‑driven finance. The move is intended to accelerate Bakkt’s path to profitability by concentrating resources on high‑growth digital asset segments.
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