Bridgeline Digital announced on November 11, 2025 that a national distributor of janitorial, food‑service, and industrial packaging products has deployed its HawkSearch AI‑powered product discovery platform on the distributor’s e‑commerce site.
The platform is built on an Optimizely‑configured commerce framework, with HawkSearch natively integrated to provide real‑time product recommendations, personalized search, intent‑based search, and advanced merchandising. This integration allows the distributor to surface a large catalog of products more efficiently and improve conversion rates.
The launch demonstrates tangible adoption of Bridgeline’s core product and expands the company’s presence in the B2B e‑commerce vertical. It signals potential incremental revenue and upsell opportunities as the distributor scales its online sales. The deployment aligns with Bridgeline’s strategy to grow subscription revenue, which grew 4% to $3.1 million in Q3 FY2025 and now represents 81% of total revenue.
CEO Ari Kahn said the implementation showcases HawkSearch’s ability to redefine product discovery for enterprise distributors, helping customers achieve greater online revenue by applying AI that understands user intent. He added that HawkSearch continues to play a critical role in enabling distributors to scale e‑commerce and customer service capabilities.
Bridgeline’s Q3 FY2025 results showed a revenue miss of $0.08 million and an EPS miss of $0.02 million, reflecting a widening net loss and contracting gross margin. Despite these headwinds, the company’s net revenue retention of 114% and the continued growth of its subscription business underscore the resilience of its AI platform and the strategic importance of the new launch.
The HawkSearch deployment marks a significant milestone in Bridgeline’s expansion into B2B e‑commerce, reinforcing its position as a leading AI‑powered search provider while navigating a challenging financial environment.
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