Backblaze announced a partnership with Shareio, a creator monetization platform, to integrate its B2 Cloud Storage with Shareio’s DRM and revenue‑sharing tools. The integration lets creators store large media files and AI‑generated assets on Backblaze’s low‑cost, high‑performance infrastructure while managing access, royalties, and distribution directly through Shareio.
The deal builds on Backblaze’s recent Q3 2025 results, in which B2 Cloud Storage revenue grew 28% YoY to $20.7 million and the company’s overall revenue reached $37.2 million, a 14% increase. The partnership is expected to drive new B2 bookings and deepen usage among existing customers, especially those building AI and data‑intensive workflows that require scalable storage.
Backblaze’s CEO Gleb Budman highlighted the strategic fit, noting that the company’s transparent pricing and free egress to CDN partners give creators “affordability and control” while the partnership expands Backblaze’s reach into high‑margin creator and AI markets. Budman also emphasized that the company is on track to be free‑cash‑flow positive in Q4 2025, underscoring the financial upside of expanding its customer base.
Shareio’s co‑founder Charles Bronstein said the collaboration aligns with Shareio’s mission to give creators agency over their work. The integration removes middle‑man friction, allowing creators to monetize directly from their cloud storage and benefit from Backblaze’s cost‑effective infrastructure.
While financial terms were not disclosed, the partnership is considered a material customer win that could generate incremental revenue and strengthen Backblaze’s competitive positioning against hyperscalers in the media and AI markets. The move also supports Backblaze’s broader strategy of accelerating B2 growth and targeting up‑market, high‑margin customers.
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