Bragg Gaming Group announced the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation. This new role highlights Bragg's commitment to leveraging advanced technologies across its operations. Pataky will be instrumental in shaping the company's future technological direction.
In his new position, Pataky will work closely with Bragg's technology teams to develop a comprehensive 360° AI strategy. This strategy aims to integrate AI into product development and design, user experience, and operational workflows. The goal is to drive innovation and efficiency across the business.
The focus on AI is expected to deliver hyper-personalization and immersive player experiences, enhancing engagement and loyalty. This strategic appointment underscores Bragg's vision to become an 'AI-first' company by 2027. It positions the company to capitalize on the next wave of industry innovation.
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