Black Rifle Coffee Company announced the appointment of Melvin “Mel” Landis to its Board of Directors, effective September 15, 2025. Mr. Landis currently serves as President of OLIPOP, Inc., and brings decades of leadership experience across consumer products and beverages. His previous roles include President of MFL Consulting, LLC, and Chief Customer Officer for BodyArmor Sports Nutrition LLC.
Earlier in his career, Mr. Landis held multiple senior executive roles at The Coca-Cola Company, including President of the Minute Maid Business Unit for Coca-Cola North America and Chief Retail Officer at Coca-Cola Refreshments. He began his career in sales and retail roles at The Clorox Company and Kraft General Foods. This extensive background provides deep expertise in marketing, sales, customer strategy, and ready-to-drink beverages.
The appointment of Mr. Landis is expected to be invaluable as BRCC continues to expand distribution, grow its brand, and deliver long-term value to shareholders. His experience will support the company's strategic vision and commitment to its mission. With this appointment, the company’s Board includes seven independent directors.
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