Brilliant Earth announced a new partnership with tennis superstar Madison Keys, marking the brand’s strategic entry into professional sports with its first athlete ambassador. This collaboration unites the 2025 Australian Open champion with a brand that emphasizes excellence and positive impact.
The partnership aims to spotlight Keys’ ongoing pursuit of Grand Slam glory while reinforcing Brilliant Earth’s mission to transform the jewelry industry. Keys will also creatively collaborate on a limited-edition medallion necklace, which is set to debut in August.
This initiative is expected to enhance Brilliant Earth's brand resonance and drive awareness among new demographics. The collaboration aligns with Keys' advocacy for kindness, reflecting Brilliant Earth's commitment to inclusivity and ethical values.
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