Braze announced on March 18, 2025, a new strategic partnership and integration with Shopify, a leading e-commerce platform. This collaboration aims to enhance personalized shopper engagement for enterprise brands.
The enhanced Shopify integration enables a bi-directional flow of commerce insights, improved identity management, and personalized shopping experiences using visitor data and product metafields from Shopify. This allows brands to create seamless customer journeys, supporting higher conversions, retention, and lifetime value.
Braze also introduced new native e-commerce data schemas and templates, including pre-defined events from Shopify and pre-built Canvas and Email templates. These features are designed to help marketers quickly launch high-impact campaigns and understand shopper behaviors more effectively, further strengthening Braze's position in the retail and consumer goods vertical.
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