Braze released its fifth annual Global Customer Engagement Review (CER) on February 25, 2025. This report identifies key trends that are shaping customer engagement across various critical areas.
The review covers topics such as AI and experimentation, data and personalization, and the role of emotions and loyalty in customer connections. It aims to provide brands with insights to build stronger relationships with their customers in the evolving digital economy.
By publishing this comprehensive review, Braze reinforces its position as an industry expert and thought leader. This initiative can enhance its brand reputation and attract potential clients seeking guidance on effective customer engagement strategies.
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