Blue Star Foods Corp. announced on March 24, 2025, the recent addition of an Asian Food Division, which began commercial operations under the Blue Star Brand on February 1, 2025. This new division focuses on high-value sushi categories, capitalizing on the increasing popularity of Japanese cuisine.
The primary products for this division include Hamachi, responsibly raised and harvested in Japan’s Kagawa prefecture, Seto Inland Sea, and Kagoshima Bay. This expansion is a natural product extension for the company, leveraging its team's sourcing and relationships.
Chairman and CEO John Keeler stated that entering the growing U.S. sushi industry is expected to increase sales and help rebuild shareholder value. The U.S. sushi restaurant market grew 163% over 10 years, reaching $27.9 billion in 2022, with a projected value of $34.9 billion in 2025.
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