Blue Star Foods Corp. announced on August 6, 2025, a partnership with KeHE Distributors, a leading distributor of natural, organic, specialty, and fresh products. This alliance provides Blue Star Foods with national access through KeHE's 18 distribution centers and service to over 31,000 retail and online outlets across the United States.
The partnership is a pivotal move in the company's growth strategy, enabling it to better serve retail partners and provide consumers with innovative seafood products. Blue Star Foods will roll out its flagship 6-ounce crab meat pouch via KeHE's extensive network.
The newly launched pouch contains fully cooked and pasteurized wild-caught blue swimming crab. The company is offering launch promotions, including 50% off Manufacturer's Charge Back for retailers ordering through KeHE and a Buy-One-Get-One promotion for consumers directly from Blue Star. The Eco-Fresh™ seafood pouch, introduced in 2003, consumes 60% less CO2 emissions than traditional cans.
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