Betterware de México (BeFra) announced the appointment of Rodrigo Muñoz as its new Chief Financial Officer, effective March 3, 2025. Mr. Muñoz brings over 20 years of experience in leading finance areas for multinational companies across various sectors.
His background includes key financial roles at publicly traded consumer products and services companies such as Alsea, S.A.B. de C.V. and Grupo Televisa, S.A.B. Most recently, he served as CFO for Grupo Devlyn, a leading eyewear retailer in Mexico, for four years.
Andres Campos, President and CEO of BeFra, stated that Mr. Muñoz's experience and industry expertise are expected to help lead the company's next phase of growth. Luis Campos, Chairman of the Board, added that Muñoz's financial and leadership experience will contribute to driving long-term shareholder value by optimizing the capital structure and financing costs.
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