Betterware de México reported a strong rebound in the second quarter of 2025, with consolidated net revenue growing 5.1% year-over-year to MXN 3,562,643 thousand. Consolidated EBITDA increased by 3.5% year-over-year to MXN 678,812 thousand, achieving an EBITDA margin of 19.1%. Net income for the quarter rose by 7.7% year-over-year to MXN 327,306 thousand, and EPS increased by 7.7% to MXN 8.77.
The company generated positive free cash flow of MXN 592,152 thousand in Q2, a 29.2% increase year-over-year, significantly offsetting the negative free cash flow from Q1 2025. The net debt-to-EBITDA ratio improved sequentially to 1.97x from 2.08x in Q1 2025. Betterware Mexico's associate base expanded by 3.3% quarter-on-quarter to 670,000, while Jafra Mexico delivered double-digit revenue growth of 10.9% and a 14.2% increase in EBITDA.
A key operational milestone was the successful launch of Betterware Ecuador in May 2025, which surpassed initial projections by reaching 2,500 active associates within its first two months of operation. Jafra US also showed a strong sequential rebound in revenue and an 8.5% sequential growth in its associate base, with gross margin improving to 76%.
Betterware de México reaffirmed its full-year 2025 guidance, projecting net revenue and EBITDA growth in the range of 6% to 9%. The Board of Directors proposed maintaining a MXN 200 million dividend for Q2 2025, pending approval, demonstrating continued commitment to shareholder value while managing cash prudently.
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