Capstone Debuts Two New Hardscape Products at Hardscape North America

CAPS
November 04, 2025

Capstone unveiled two new outdoor hardscape and landscape products at Hardscape North America, which ran from October 22‑24, 2025. The launch demonstrates the company’s ongoing product expansion strategy and supports its goal of achieving a $100 million revenue run‑rate for 2025.

The debut underscores Capstone’s commitment to organic growth alongside its acquisition program. By adding new product lines, the company aims to capture additional market share in the fragmented building‑products distribution sector, which is estimated at $800 billion and is expected to grow.

The launch also signals that Capstone’s technology‑enabled platform is ready to support a wider range of products, potentially improving margins and dealer satisfaction. The company reported a gross margin increase to 24.4% in Q2 2025 from 21.4% year‑over‑year, driven by operational efficiencies and proprietary brands.

Capstone’s revenue target of a $100 million annualized run‑rate has been reaffirmed in multiple statements, with the company projecting the target for year‑end 2025 or early 2026. The new products are expected to broaden Capstone’s product mix and enhance its value proposition to dealer customers.

The company’s strategy includes consolidating the market through acquisitions, expanding its geographic footprint, and investing in technology such as an AI assistant for its Instone division. More than half of Capstone’s sales come from owned or exclusively controlled brands, contributing to stronger margins and greater pricing control.

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