Carter Bank unveiled a new brand identity, centered on its customers, associates, and the communities it serves across Virginia and North Carolina. This comprehensive refresh coincides with the bank's 50th anniversary in business, having opened its first branch in 1974.
The new branding, developed by branding firm Strum, aims to enhance the bank's image and reputation. This initiative is part of Carter Bank's strategic shift towards prudent growth and improving the overall customer experience.
The brand refresh is expected to support the bank's efforts in attracting new clients and deepening existing relationships. It signifies an investment in the bank's future and its commitment to evolving with its customer base.
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