CarGurus, Inc. announced on February 26, 2025, the launch of its 'Big Deal' national brand campaign in Canada. This initiative extends the successful campaign previously introduced in the U.S., aiming to connect with Canadian drivers.
The campaign emphasizes the significant role cars play in people's lives and CarGurus' commitment to providing tools and information for confident purchase decisions. CarGurus is recognized as the fastest-growing automotive shopping site in Canada.
The 'Big Deal' campaign will be broadcast across Canadian TV networks and connected TV providers, supplemented by digital and social media executions. This strategic marketing effort seeks to reinforce brand trust and engagement within the Canadian market.
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